Information and Communication Technology-A Vital Marketing Tool

Meaning of ICT Information Communication Technology (ICT) is defined as the technology for telecommunications, audiovisual processing, and network-based control and monitoring functions. ICT IN MARKETING ICT is crucial to most businesses and is deployed in the organizations for expanding their capabilities. ICT includes both the internet-enabled as well as the mobile-powered technologies . It helps the companies in identifying the opportunities and implementing marketing communications via multiple media. It further helps in market expansion, diversity of revenue streams, 24*7, convenience, value addition, customer satisfaction, improved sales performance and credibility, and growth opportunity. ICT in marketing provides companies with easy access to vast global information resources and facilitates valuable competitive knowledge and consumer information that simplifies the decision process. Some of the ICT powered marketing channels are social media marketing, search engine marketing,...